DoDairy Campaign Reboot

DoDairy celebrates the quality, sustainability, and innovation of South Australia’s dairy industry. In recent times South Australian dairy has experienced some challenges driven by drought and markets. Many people and groups have been asking us "how can we help?" We are pleased to announce today that all consumers can help - they can Do Dairy and Support SA.

From La Casa Del Formaggio to the Yoghurt Shop from Fleurieu Milk Company to Farmers Union Iced Coffee, many of our local dairy manufactures have stepped up to support the dairy farmer. We know how parochial South Australians are and so as you prepare the cheeseboard for the pre Christmas celebration or pack a hamper to take to the cricket, or enjoy an ice cream after a day at the beach, make sure you Do Dairy and Support SA.

The Do Dairy campaign’s focus is on:

• Promoting the provenance of South Australian dairy products, highlighting their journey from farm to table.
• Showcasing industry sustainability efforts, ensuring consumers are informed about our commitment to the environment and animal welfare.
• Encouraging local and national consumption of South Australian dairy through engaging marketing efforts.

As dairy farmers, milk companies, yoghurt, ice cream and cheese makers and related dairy manufacturers we are committed to quality and proud of the produce we provide.